Google Ads and Meta Ads management for South African businesses

Where ad budgets usually leak

The leak is rarely the ad itself. Paid clicks land on a slow homepage with no clear next step, nobody tracks which clicks became enquiries, and the budget keeps flowing to whatever looks busy.

Because we build websites as well as run ads, we work on the whole path: the ad, the page it lands on, and the follow-up afterwards.

Google or Meta: which comes first?

Start with Google when people already search for what you sell, such as an emergency plumber or a web designer. Start with Meta when your offer is visual or people do not yet know to search for it, such as a tour or a new product.

Many businesses end up running both: Meta builds awareness, and Google is there when those people search later.

What you get

Every Google and Meta ads engagement includes:

• Google Search and Performance Max campaigns built around buying intent
• Facebook and Instagram campaigns with creative made for each format
• Landing pages built for the ad, so clicks do not go to your homepage
• Conversion tracking wired through GA4 and the Meta Conversions API
• A monthly report showing spend, enquiries and cost per enquiry