About CapeWeb

Web design studio,
built in Cape Town.

A partner to ambitious South African businesses.

Building Modern Brands

Growing businesses through
impactful experiences.

CapeWeb builds fast, AI-ready websites and automation for owner-led businesses across South Africa, from solar installers and coaches to marine and kayak tour operators. Every site is built to be found on Google, cited by AI search, and to turn visitors into bookings and enquiries.

View Our Work
Founder

Gideon Langenhoven

Gideon founded CapeWeb to give South African businesses websites that actually bring in work. He comes to web design from product management, so every site starts with the business problem — who the buyer is, what they need to see, and what should happen next — before a single pixel is designed.

Before CapeWeb he spent four years as a Customer Service Manager at DigiOutsource, leading teams and improving operations, then moved into product management. He holds a B.Com Law (Marketing and Finance) from the University of the Western Cape, the Google Project Management Certificate, and Google Cloud certifications in generative AI and large language models — the foundation for the AI chat and automation CapeWeb builds into client sites.

He leads every project personally, from the first discovery call to launch, and built the sites for Nurturing Growth, Sol-Power, Cape Kayak Adventures and Aonyx Marine.

He also built BookingTours (bookingtours.co.za), tour booking software for South African operators that connects bookings, payments, guest communications and departures in one system.

Connect with Gideon on LinkedIn
Our Values

Beyond words.

Our values have run deep through our company culture since we started. This list continues to evolve, strengthen and serves as our guide.

CLEAR
FIXED PRICES

A free discovery call, then a fixed-price written scope within 48 hours.

OPEN
WEEKLY DEMOS

Work runs in 1-week sprints, so you see real progress every week.

FOUND
BUILT TO RANK

Every site is built for Google and AI search from day one, not bolted on later.

About CapeWeb — frequently asked questions

Who founded CapeWeb and where is it based?
CapeWeb was founded in early 2025 by Gideon Langenhoven and is based at 301 Long Street, Cape Town, Western Cape. We work with owner-led service and ecommerce businesses across South Africa and remotely worldwide.
What kind of clients does CapeWeb work with?
We specialise in service businesses, coaches, ecommerce stores, tour operators, marine and solar companies — typically R1M–R30M/year — that want a website actively growing the business, not just sitting there. Past clients include Nurturing Growth, Sol-Power, Cape Kayak Adventures and Aonyx Marine. We also built and run our own product, BookingTours, tour booking software for South African operators.
What technologies does CapeWeb build with?
React, Next.js, Shopify, Vite, GSAP and Firebase/Vercel for hosting. We choose modern, AI-friendly stacks because they ship fast, semantically clean HTML that Google, ChatGPT, Perplexity and Gemini can read and cite.
What is the CapeWeb engagement model?
Every project starts with a free 30-minute discovery call. We then send a fixed-price written scope within 48 hours. Work runs in 1-week sprints with weekly demos, and care plans cover ongoing improvements after launch.